{"id":2222,"date":"2020-06-09T02:18:12","date_gmt":"2020-06-09T02:18:12","guid":{"rendered":"http:\/\/www.entica.com.au\/newweb\/entica\/?post_type=project&p=2222"},"modified":"2020-06-17T04:29:21","modified_gmt":"2020-06-17T04:29:21","slug":"australia-china-relations","status":"publish","type":"project","link":"https:\/\/www.entica.com.au\/newweb\/entica\/project\/australia-china-relations\/","title":{"rendered":"Australia-China relations"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.3.4″ background_color=”#000000″ max_height=”50px” custom_margin=”||1px|||” custom_padding=”0px||0px|||”][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.4.2″ custom_padding=”80px||||false|false” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”Row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||40px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Project Title\/Subtitle ” _builder_version=”4.4.6″ header_3_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px|” custom_padding=”||0px|” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Australia-China anniversary<\/h1>\n

Celebrating 45 years of diplomatic relations<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” custom_padding_last_edited=”on|phone” admin_label=”Row” _builder_version=”4.4.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||37px|||” custom_padding_tablet=”” custom_padding_phone=”” make_fullwidth=”off” use_custom_width=”off” width_unit=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.entica.com.au\/newweb\/entica\/wp-content\/uploads\/2020\/06\/45_AUS_CH-01.png” title_text=”45_AUS_CH-01″ show_bottom_space=”off” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image 2″ _builder_version=”4.4.6″ custom_padding=”||10px||false|false” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on”] [\/et_pb_image][et_pb_text _builder_version=”4.4.6″ text_font_size=”12px”]<\/p>\n

45th Australia-China diplomatic relations anniversary logo design.<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.entica.com.au\/newweb\/entica\/wp-content\/uploads\/2020\/06\/45_AUS_CH-02.png” title_text=”45_AUS_CH-02″ show_bottom_space=”off” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image 2″ _builder_version=”4.4.6″ custom_padding=”||10px||false|false” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on”] [\/et_pb_image][et_pb_text _builder_version=”4.4.6″ text_font_size=”12px”]<\/p>\n

25th Australia-South China diplomatic relations anniversary logo design.<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” custom_padding_last_edited=”on|phone” admin_label=”Row” _builder_version=”4.4.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||37px|||” custom_padding_tablet=”” custom_padding_phone=”” make_fullwidth=”off” use_custom_width=”off” width_unit=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.entica.com.au\/newweb\/entica\/wp-content\/uploads\/2020\/06\/45_AUS_CH-04.png” title_text=”45_AUS_CH-04″ show_bottom_space=”off” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image 4″ _builder_version=”4.4.6″ background_color=”#f7f7f7″ custom_margin=”||10px||false|false” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on”] [\/et_pb_image][et_pb_text _builder_version=”4.4.6″ text_font_size=”12px”]<\/p>\n

Iconic buildings in Sydney and\u00a0Guangzhou represent the two countries.<\/em><\/p>\n

[\/et_pb_text][et_pb_image src=”http:\/\/www.entica.com.au\/newweb\/entica\/wp-content\/uploads\/2020\/06\/45-stories.jpg” title_text=”45 stories” show_bottom_space=”off” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image 2″ _builder_version=”4.4.6″ custom_padding=”||10px||false|false” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on”] [\/et_pb_image][et_pb_text _builder_version=”4.4.6″ text_font_size=”12px”]<\/p>\n

Media banners and secondary logo designs for specific events were also part of the campaign.<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.entica.com.au\/newweb\/entica\/wp-content\/uploads\/2020\/06\/Pin_Button_Mockup_4.jpg” title_text=”Mockups Design” show_bottom_space=”off” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image 2″ _builder_version=”4.4.6″ custom_padding=”||10px||false|false” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on”] [\/et_pb_image][et_pb_text _builder_version=”4.4.6″ text_font_size=”12px”]<\/p>\n

Merchandising items were designed as part of the campaign.\u00a0<\/em><\/p>\n

[\/et_pb_text][et_pb_image src=”http:\/\/www.entica.com.au\/newweb\/entica\/wp-content\/uploads\/2020\/06\/45_AUS_CH-03.png” title_text=”45_AUS_CH-03″ show_bottom_space=”off” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image 2″ _builder_version=”4.4.6″ custom_padding=”||10px||false|false” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on”] [\/et_pb_image][et_pb_text _builder_version=”4.4.8″ text_font_size=”12px” text_line_height=”1.5em”]<\/p>\n

The warm colours and waves pattern evoke the sand found in the Australian outback. The fish scale pattern is representative of Chinese culture.\u00a0<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.8″ custom_padding=”0px||0px||false|false”][et_pb_row _builder_version=”4.4.8″ custom_padding=”0px||0px|||”][et_pb_column type=”4_4″ _builder_version=”4.4.8″][et_pb_divider color=”#000000″ _builder_version=”4.4.8″][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.8″ custom_padding=”0px|||||”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” custom_padding_last_edited=”on|phone” admin_label=”Row” _builder_version=”4.4.8″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|auto|-10px|auto||” custom_padding=”0px||50px|||” custom_padding_tablet=”” custom_padding_phone=”0px||50px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Project Description” _builder_version=”4.4.8″ text_font_size=”14px” text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” width_tablet=”90%” width_phone=”” width_last_edited=”on|desktop” custom_margin=”0px||0px|” custom_padding=”0px||0px|” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size__hover_enabled=”on|desktop” width__hover_enabled=”on|desktop”]<\/p>\n

To celebrate the 45th anniversary of the diplomatic relations between Australia and China, entica was commissioned to design a distinctive logotype to be used in events, signage, websites and other applications.\u00a0<\/p>\n

The design incorporates subtle patterns that represent the two nations, the warm colours also identify elements of the Australian landscape and the Chinese cultural heritage.\u00a0<\/p>\n

Another milestone that was part of this campaign was the 25th anniversary of the Australia-South China diplomatic relations. In this instance, there is an architectural iconography that identifies the two nations. The two logos share a similar look and feel with distinctive features for their own markets.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Project Description” _builder_version=”4.4.8″ text_font_size=”14px” text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” width_tablet=”90%” width_phone=”” width_last_edited=”on|desktop” custom_margin=”0px||0px|” custom_padding=”0px||0px|” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size__hover_enabled=”on|desktop” width__hover_enabled=”on|desktop”]<\/p>\n

Scope of work:
<\/strong>Brand Identity, merchandising design, digital banners and signage design.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.2″ background_color=”#f7f7f7″ custom_margin=”||0px||false|false” custom_padding=”80px||0px||false|false”][et_pb_row _builder_version=”4.4.1″ custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”4.4.1″][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Related Projects<\/h3>\n

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\"\"<\/p>\n

Previous projects<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.4.2″][et_pb_text _builder_version=”4.4.4″ text_text_color=”rgba(0,0,0,0)” text_font_size=”12px” text_line_height=”1em” background_enable_image=”off” background_size=”contain” background_position=”top_center” min_height=”200px” filter_saturate=”0%” animation_style=”fade” link_option_url=”http:\/\/www.entica.com.au\/newweb\/entica\/project\/zupps\/” link_option_url_new_window=”on” filter_saturate__hover_enabled=”on|desktop” filter_saturate__hover=”100%” text_text_color__hover_enabled=”on|hover” text_text_color__hover=”#000000″ transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” filter_opacity__hover_enabled=”on|hover” filter_opacity__hover=”100%”]<\/p>\n

\"\"<\/p>\n

Zupps car dealership<\/p>\n

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\"\"<\/p>\n

Techpath<\/p>\n

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\"\"<\/p>\n

All power to you<\/p>\n

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\"\"<\/p>\n

Gravitas Leadership Group<\/p>\n

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\"\"<\/p>\n

Next project<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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