As problem solvers, we identify key issues and challenges. As strategists, we determine the key propositions and objectives. As designers, we create effective brand solutions.

Our Process


It is time to start a conversation.

We listen, understand and analyse. We identify who you are and where you are in the marketplace.


A good brief is everything.

We audit your existing brand, identify your culture and goals. We then articulate the brand message, communications channels, establish a brand hierarchy and possible actions.


This is when things take shape.

We visualise the future by exploring ideas. We create comprehensive visual components with a unique, cohesive and effective style.


Test, refine and adjust the response.

We walk you through the design approach, map out communication channels and rationalise the visual elements to understand how they communicate your brand message.


Rules help your brand stay on track.

With a perfect visual fit for your organisation, we set brand specifications. The rules are clearly defined in a brand manual accompanied by the all important digital files.


It is time to launch and communicate your brand message.

We create strategies to rollout print, signage and online initiatives. We encourage reviewing, maintaining, and evolving our response as you adjust to constantly moving targets.

Our People

Peter Lynch

Studio Director

Peter is a designer and brand strategist who understands the value that strategic design brings to organisations.

Working with international, national and local clients, Peter is skilled at understanding the core values of an organisation and aligning these with the vision to visually articulate the brand promise. 

With over 30 years’ design experience Peter consults with a range of clients including the corporate sector, international resorts, government and not for profit organisations.

Some of his more notable projects include the branding for Denarau Island Resort (Fiji), Sanctuary Cove, Brisbane’s South Bank precincts, Zupps Automotive Group and many local council brand identities throughout Queensland.

Diego Salinas

Senior Designer

With qualifications in both industrial and graphic design, Diego brings more than ten years of design industry experience.

He has worked collaboratively with several high profile clients across most industry sectors, including Education, Engineering, Mining, Leisure, Local Government and Finance.

Diego has been a driving force in creating well-considered and tailored design solutions using a range of media, from full corporate identity makeovers to websites and digital applications.

Some recent projects include the Tweed Regional Museum brand identity, the City of Gold Coast Recycling Centres signage and recycling stations design, and the brand identity for the 45th anniversary of Australia-China relations.

Moya Burridge

Office Manager

Moya uses her bookkeeping expertise to ensure Entica’s finances are efficiently and effectively managed, from payroll to invoicing. She has an astute attention to detail and helps keep the studio running smoothly behind the scenes.